Lucky By Design | Book Talk
In this talk, Wharton economist and JCC health club member Judd Kessler discusses his new book, “Lucky by Design.”
Judd pulls back the curtain on the hidden markets that determine who gets what in everyday life. Unlike familiar markets, where what we get depends on how much we’re willing to pay, hidden markets do not rely on prices: you can’t buy your way into a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.
Judd has spent a career studying and designing these very markets. Now, he reveals insights about how they work, how to maneuver in them, and how to tip the scales in your favor.